Schedule

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Speakers

Sponsors

Vendor List

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Richard Aday

CEO and Principal Engineer
ThinkReservations
Richard Aday is the CEO and Principal Engineer behind ThinkReservations, a leading property management system, online booking engine, and channel manager for the lodging industry. After working with hundreds of lodging businesses, Richard has a keen perspective on the needs of the industry. His experience as a Software Engineer at companies like Amazon, Microsoft, and IBM gives him the ability to provide a fresh perspective on processes currently being used in the lodging industry to help properties grow.

07 January

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Debbie Anderson

Owner and Founder
Victorian House Scones
Debbie Anderson went to college as a freshman—and remained in a university environment until she retired in 2016. Besides acquiring a couple of biology degrees along the way, she spent many years as a ‘bench’ scientist, and finished her career at Purdue University as a lab coordinator, running the freshman and sophomore biology labs.
She learned many things through the course of her college career—among them the precept that no education or life experience is ever wasted. Years of bench science translated into a business creating baking mixes. Years spent answering the questions of students led to the belief that knowing HOW to find the answer is nearly as important as the answer. And that, ultimately translated into offering our members individual website tours. It is hard to ask a question if you don’t know the question to ask—and also difficult to find an answer if you don’t know where—or how—to find the answer.
And how did a retired lab rat become membership coordinator for PAII? Simply by offering to help a friend when she became the CEO of PAII. One spread sheet became two, became more, became a new email address and the title “Membership Coordinator”.

08 January

09 January

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Lyles Armour Jr.

Marketing Coordinator & Website Manager
rezStream
Lyles Armour Jr. occupies dual roles at RezStream using both his talents in marketing and business growth and his impressive background in website design to oversee the design team and market RezStream.
Lyles originally started at RezStream as an Internet marketing intern where he assisted in strengthening clients’ pay per click accounts. Due to his recognized talent and skills, he was soon offered a permanent position with the RezStream design team. Lyles immediately began both implementing website changes for clients and also building websites. Now managing the design team, Lyles utilizes his passion for the craft, creativity, an outgoing attitude, positive leadership, and communication skills.
In September 2014, Lyles also took on the responsibilities of the Marketing Coordinator for RezStream. Lyles’ experience on the website development and design side of RezStream gives him a unique insight into important elements of a successful marketing program. Lyles also brings valuable client relationship building skills and innovative ideas to his new role. Using these experiences and skills, Lyles will provide promotional material to attract similar properties like those we love working with today!
Lyles received his Bachelor of Science degree in Business Administration with an emphasis in marketing and computer information systems from the University of Northern Colorado’s Monfort College of Business.

08 January

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Randall Bangs

Managing Partner
Get Heads in Beds
Shortly after opening his successful third B&B, he started Get Heads in Beds and have never looked back. His first client was struggling to maximize the property’s potential. Within one year we increased their revenue 50%. Since then he has taken on several new clients in the Midwest and a Select Registry property in New England. All of them have experienced significant revenue growth. The two who have been with us the longest will complete the first year with over 100% revenue growth. The others should see growth in the 30-40% range.
Prior to the Bed and Breakfast industry, Randy worked in consumer marketing and as a talent scout for the consumer marketing industry. His clients have included General Mills, Johnson & Johnson, Pepsico, ConAgra, Unilever, Kraft, Kimberly-Clark and Nestle to name a few. Randy has a passion for marketing and a love of small business.

08 January

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Matt Bare

Founder
Q4Launch
Matt Bare resides in Charleston, SC, the home of hospitality! He travels extensively for work, pleasure and mission work and brings a unique perspective to destination marketing. He has been doing "internet marketing" since Al Gore was first claiming to have invented it. With a love for travel and comedy he always keeps things fun and entertaining and believes if you can't have fun doing it, then it’s not worth doing.

08 January

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Marcus Berg

Owner
Unique Angles Photography
Unique Angles Photography was established in 1994 and my career began in the wedding and portrait fields. Over the years, I felt like I wasn’t following my true passion which has always been in the area of architecture. Personally, my wife and I have always loved visiting B&B’s on our anniversaries and viewing the architecture of each different location. With each B&B I visited I also became more intrigued by the hospitality industry. In 2008 I made the leap to focus solely on hospitality photography, which brings me to where I am today. Becoming a nationwide photographer and receiving many awards for capturing creative images has fulfilled a dream of mine. This comes from listening closely to what Innkeepers want and what guests are desiring. I want each photo to be an invitation, drawing the viewer in to experience that location. It is an honor and privilege to meet the fantastic innkeepers, visit their beautiful inns and share that through my photography.

08 January

08 January

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Annie Buck

Education Manager
Acorn Internet Services
Annie joined Acorn in 2008 and since 2016, has been Education Manager, as well as the go-to person for help with Google, and Social Media. Annie creates many of our educational videos and leads Acorn U, and enjoys building out new websites and writing alt text for the "fun work". Annie lives in Colorado with her husband and spoiled Shiba Inu.

06 January

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Daniel Craig

Founder
Reknown
During his 25-year career in the travel industry, Daniel E. Craig has worked with lodging providers, destination management organizations and tech companies in positions ranging from front desk agent to vice president.

Under his leadership as general manager, Opus Hotel in Vancouver was named one of the World’s Best 100 Hotels by readers of Condé Nast Traveler and earned a global reputation for cutting-edge marketing.

Daniel is the author of three hotel-themed mystery novels, including Murder at Gravely Manor, set in an inn in Vancouver.

Having experienced the disruptive impact of social media as both a hotelier and an author, in 2008 Daniel founded Reknown, a consultancy that provides strategy, training and best practices in digital marketing, online reputation management and customer experience. Reknown works with hotel companies, travel businesses and technology companies around the world.

A leading expert in digital marketing and online reputation management, Daniel has delivered keynote presentations to conferences around the world, including the Buy Tourism Online in Italy, HSMAI, Revolution E Conference in Ireland and PAII in New
Orleans in 2015. He has also produced hundreds of seminars, workshops, webinars, articles and guides for lodging operators worldwide.

07 January

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Scott Crumpton

CEO
White Stone Marketing
Scott attended Cal Poly San Luis Obispo and majored in Agricultural Business and Marketing. However, his passion for marketing was kindled long before when in high school, his teacher decided he was going to do an impromptu marketing speech if he hoped to pass the class. He rose to the occasion and aced the class and the test! To this day, his love for teaching, public speaking and marketing has served this great industry and has helped thousands of innkeepers over the last two decades turn their inns into more profitable ventures. Scott has initiated many firsts in this industry – he founded the first internet marketing agency solely dedicated to bed and breakfast inns; he created the original ecommerce tracking code so that innkeepers could track a reservation dollar back to its original source, and his vision for excellence has produced some of the best design work in our niche industry.
Scott first began working in the independent lodging industry in 1994 when he and his wife, Allison, took over the Oregon Bed and Breakfast Directory – a cooperative marketing project that produced a printed guidebook featuring 300 bed and breakfasts inns throughout the state of Oregon. Only months after assuming ownership of the publication, the world wide web hit and Scott realized that his printed guidebook could become an online directory. Without delay, he launched one of the first online bed and breakfast guides in the summer of 1995. The directory morphed into including surrounding states and became known as the Border to Border Bed and Breakfast Directory. Shortly thereafter, Scott took the directory nationwide and created BBExplorer, canvassing the entire nation.
To coincide with their dedication to the development of the lodging directory, Scott and Allison launched an internet marketing agency which met the emerging digital marketing needs of individual innkeepers who advertised in the directory. Thus, Scott began hand coding simple websites using html in the early days of 1995 and created some of the very first bed and breakfast inn websites, which miraculously enough, can still be found on the web.
Today, Scott has spoken to thousands of innkeepers all over the nation at various national conferences. His expertise is freely shared to this industry he has grown to love. In 2014, he launched HMS – Hospitality Marketing Services, along with Acorn Internet Services to provide on-going education and development to innkeepers worldwide.

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Janice DeLerno Verges

Owner & Innkeeper
The Stockade Bed and Breakfast
Innkeeping has been a passion for Janice for over 25 years. Even though she didn’t plan to become an innkeeper, she took to it like a duck to water once she discovered it. She enjoys the lifestyle and loves meeting guests from around the world. She has built the business from the ground up and changed with the industry as it has progressed, always looking for better ways to manage the day to day operations, as well as marketing for the future.
She has enjoyed diverse careers and experiences throughout her life which have been valuable to her as a bed & breakfast host. In her hometown of New Orleans, she worked as a draftsman in the oil industry during highschool. While attending LSU (Louisiana State University) she worked in the foodservice industry, as well as working as a custom picture framer in a local art gallery. Before opening and operating her own gallery and frame shop, a career which she enjoyed for 35 years, she also worked in the Interior Design field. She opened a restaurant and catering business for a short time before opening the Stockade Bed and Breakfast in Baton Rouge. “I come from a family of entrepreneurs, so I guess it is in my blood, “ says Janice.
She has served the hospitality industry since she opened the inn and has learned much from her association with International industry professionals worldwide in lodging, transportation and experiential travel. She is currently serving as the chairman of LTA (Louisiana Travel Association) and serves on the boards of both PAII (Professional Association of Innkeepers International) and LBBA (Louisiana Bed & Breakfast Association).
A retired businessman and professional musician, Janice’s husband Jerry is a natural performer and also enjoys entertaining the guests of The Stockade. They are happy to share their experiences of operating their award winning inn with newcomers as well as seasoned professionals. They live with their greeter cat Crybaby onsite at their property.

06 January

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Patricia Detwiler

Broker/Realtor/B&B Specialist
Hospitality Properties for Sale
Patricia Detwiler is a professional Hospitality Consultant & Real Estate Broker with 30 plus years of professional expertise in hospitality, creative design, Bed and Breakfasts concerns, management, business development, operation logistics, marketing, website development & financial analysis.
I meet so many people who tell me they always wanted to have a Bed and Breakfast. Some think of it as a retirement business, some just love hospitality and don't know where to start and some think of it as a way to own a beautiful home and have guest revenue help cover the costs. Either way, it's a business to operate.

I created my first Bed and Breakfast as a way to keep a real estate asset. It was the best decision I ever made. My background in construction and finance, along with my ability to host large parties and events at my home (20 acres of property), and my cooking expertise combined to make me a successful bed and breakfast owner. My first bed and breakfast was so successful, I quickly launched into my second location in our downtown area of Main Street.

05 January

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Carol Edmondson

Principal Consultant
Inn Advisors
Carol specializes in finding the perfect bed and breakfast, country inn, or other small business for her buyer clients and the perfect buyer for her clients who are ready to sell their business. Before becoming a professional Realtor, Carol was a 20 year corporate marketing director, 12 year Cape Cod innkeeper/chef and career change consultant. Carol knows business and she knows hospitality. Her happy clients are proof of her success.

06 January

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Stephen Fofanoff

Sales Manager
Odysys
With over 25 years of leadership experience working with companies as diverse as Discovery Channel, Wyndham, Macy’s, Starwood Resorts, Stephen brings a broad understanding of the guest experience, brand development, systems design, and hospitality leadership to the Odysys team.

He is the co-innkeeper at Domaine Madeleine in Port Angeles, WA.

Stephen has been recognized and awarded for his innovative approach to business, his dedication to serving the community, and to being a champion for independent lodging properties.

07 January

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Caroline J Fox, Esq

Founder
The Engaged Legal Collective
Caroline is an attorney and consultant to wedding professionals in the areas of contract law, intellectual property, and conflict management. During the day, she works as an attorney where she tailors her focus on creative, rapidly expanding brands. She founded the Engaged Legal Collective as a way to share legal knowledge, education, and resources with wedding event professionals.

06 January

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E Scot Fuller-Beatty

Director of Sales and Education
ThinkReservations
Owner of The Chadwick Bed & Breakfast in Portland, Maine since 2011, Scot also keeps busy as the Director of Sales & Education with ThinkReservations — a leading property management system, online booking engine, and channel manager for the lodging industry. In his role at ThinkReservations, Scot works with customers and teaches at local, state, and national conferences to help educate owners and lodging staff on ways to fully utilize their PMS to make their businesses more profitable, run more efficiently, and how to tackle emerging trends such as yield management strategies, guest communications, and OTA relationships.

07 January

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Mark Hall

Lead Developer
Acorn Internet Services
Mark joined Acorn’s development team in April of 2010. For the past 29 years, Mark has literally grown up in the bed and breakfast industry while working in the family owned Arcadian Inn bed & breakfast (Now Arcadian Getaways). During this time, learning the importance of internet marketing and web presence, Mark began to study web design and code to help with the family business. Mark was awarded the Over-All Best Work Award as a Freshman at OCCC while working for his Associate in Applied Science, Technology, and definitely found his passion in life. Mark lives in Guthrie, Oklahoma with his two children, Allie and Christian.

06 January

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Jeff Hebrink

Customer Success Consultant
rezStream
Jeff was born and raised in Minnesota. He currently resides in a suburb of Minneapolis with his wife of nearly 15 years and 2 teenage boys. He especially enjoys golf and boating in the summer and ice fishing, skiing, and sledding with the kids in the LONG winters.

Jeff joined the rezStream team with over 17 years of sales experience and was one of the original employees at Munsenware selling the Guest Tracker property management software. He has held various other sales positions, including starting and running his own business.

Jeff has been with rezStream for 5 years and has become a leading educator in the hospitality industry. Not only does he run monthly webinars for clients and general public education, he also travels across the U.S. and presents as a featured speaker at many lodging and hospitality conferences. His background and experience immersed in the industry has given him a wide variety of expertise ranging from property management software and tips to increase your booking engine reservations, to strategies to easily update and refresh the look of your website, to the latest tricks in internet marketing and search engine optimization.

07 January

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Pete Holladay

Owner
TMG Virginia Inn Brokers
A bed and breakfast owner himself, “Pete” Holladay has worked as an inn broker for over 20 years. Owning and operating The Holladay House with his wife for 12 years has given Pete unique insight into the B&B real estate market. TMG, Inc. – Virginia Inn Brokers has participated in the transfer of over 50 B&Bs and Country Inns in Virginia alone! Pete is also a founder of the Bed and Breakfast Association of Virginia and served a five-year term as president of the association.

05 January

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Christian Holmsen

CEO
rezStream
Christian Holmsen is Chief Executive Officer of rezStream where he is committed to grow and support independent lodging operators with leading technology tools and solutions. “I love running a business that has a direct impact on its customers. We make better lodging simplified. We automate their day-to-day operations, bring them closer to their guests, and make them more money. I have the honor of doing so with a group of very smart and talented people who are seriously dedicated to their profession.” At rezStream Christian gets to combine two passions: entrepreneurial business management with travel and tourism. He has been engaged in the hospitality industry off and on for two decades in three family businesses; a California travel agency, a US and European hotel and travel review company, and a 50-room boutique hotel in Mexico as a long-time rezStream customer.

“I am passionate about business and am a serial entrepreneur at heart.”

Christian grew up in Oslo, Norway and is a Second Lieutenant from the Royal Norwegian Navy. He lives in the suburbs of Denver with his wife, four children, and two dogs where he enjoys an active lifestyle capitalizing on Colorado’s great weather and outdoor opportunities. Christian also loves travel, exercise, and wine.

Fun fact: I hand-dug a wine cellar under my house with a pick ax and buckets over a period of 10 years, then built it out to a finished room. A fun place to gather with friends and drink some wine.




08 January

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Janice Hurley

General Manager
bnbfinder
Janice Hurley is a 17 year veteran of the B&B industry. She began her career in the B&B industry with BedandBreakfast.com in 2002 and was part of the team that moved the company to Austin Texas. She has worked with thousands of properties around the world helping them gain exposure to the B&B traveler. She opened the first international office for the company in Marseille France and worked in growing the international exposure for the industry. From 2012-2014 she managed a 12 room inn and event center in Central Vermont and it is her passion for the industry that continues to bring her back again and again. She is honored to be leading the team at bnbfinder as the General Manager bringing direct bookings to B&B’s & Inns around the country!

07 January

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Mark Jaronski

CEO
Select Registry
A 21­ year veteran of the travel and hospitality industry, Jaronski most recently served as Vice President of Global Communications for Visit Orlando, the official tourism association representing the most visited destination in the United States. In this role, he was responsible for leading highly successful communications campaigns that elevated the awareness and prestige of the destination.

Jaronski joined The Walt Disney Company in 1994 and went on to hold a variety of marketing and communications leadership positions, including Brand Manager and Director of External Communications for Disney's worldwide theme parks and resorts. He was a member of the leadership team that established Disney Cruise Line as the leader of a new, family cruising category in its first five years of operation. He has served as Chairman of U.S. Travel Association's Communications Committee since 2014.

Mark holds a bachelor’s degree in journalism from the University of South Florida and an MBA from the University of Florida.

07 January

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Marc Kassouf

Owner and Group General Manager
Stay Idyllwild Group of Inns
Marc is Group GM & Innkeeper of Quiet Creek Inn and Strawberry Creek B&B, located in southern California’s mountaintop community of Idyllwild. Kassouf is the Chair of CABBI, the California Association of Boutique and Breakfast Inns, the state's B&B & boutique inn trade association. He is the Vice-Chair of PAII, and continues to present workshops at CABBI InnSpire, and PAII Innkeeping Conferences. In Nov. 2018, Marc was named “General Manager of the Year” at the Stars of the Industry Award by the California Hotel & Lodging Association.

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Kory Klopp

Creative Designer
Unique Angles Photography
Kory is an Award Winning Designer with a passion to deliver beautiful results that drive the guest experience. With a background in theatrical design Kory has the expertise to deliver professional results in the hospitality industry. To live a creative life, we must lose our fear of being wrong.

08 January

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Lisa Kolb

CEO
Acorn Internet Services
Together Lisa and her husband Mark have over 40 years of combined experience that can be put to work for you. In 1996, after almost a decade of solely working in the corporate world of software development and design, they moved to Colorado Springs to open a bed and breakfast. While doing software support and development for their bed and breakfast and local bed and breakfast organization’s website, the need for a quality and result based solutions for the online marketing needs of others became glaringly apparent. Thus, in March of 2002, Acorn Internet Services, Inc. was formed. Today Acorn Internet Services is one of the largest providers to the Bed and Breakfast and Lodging industry. The team currently consists of 30 team members, providing services to over 600 clients.

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Ben Lloyd

VP of Strategy & Customer Success
Odysys
Ben Lloyd is a digital marketing industry veteran with 20 years of experience in SEO/SEM and inbound marketing expertise. Ben built and sold a digital marketing agency focused on search engine marketing and is now currently the VP of Strategy & Customer Success at Odysys, a marketing software platform for the hospitality industry.

07 January

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Tyann Marcink

Touch Stay Community Ambassador
Touch Stay
Tyann Marcink is considered a leader in guest experience in the vacation rental industry as both a host and a photographer. She teaches marketing, best practices, and workflow as co-creator of VR Mastered, is a sought after property photographer, has hosted well over 10,000 guests in 12 years at her 9 properties in Missouri, and is the Global Community Ambassador for Touch Stay digital welcome books.

08 January

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Karrie Massee

Owner and Innkeeper
Club Continental River Suites
Karrie operates The Club Continental in Orange Park, Florida, a suburb of Jacksonville. The main house on the property was built by her great grandfather in 1923. The house with seven hotel rooms and baths has always been in her family. It was turned into a Club and B&B in 1964. An additional building with 15 rooms was built in 1982.

06 January

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Sara McCall

Stunning and Brilliant Events
Born & raised in Charlotte, NC, a Coastal Carolina University graduate with a BA degree in Graphic Design & an eye for design. Sara has learned from some of the most respected planners in the area including David Tutera & Preston Bailey. She attends the Event Source Conference in Las Vegas every year.
Stunning & Brilliant Events is a full-service wedding and event coordination company offering full-service event planning, partial planning and day of coordination. Creating events that truly match style and budget. Sara & her staff help guide couples to their perfect day, working with some of the most respected vendors in the south and relies on those relationships to ensure seamless and unforgettable events.

Sara & her staff have planned over 500+ wedding & events, ensuring her clients have a stunning day; whether it may be a wedding or your sweet 16 birthday party. Her belief that by forming a close relationship with the client, she is better able to understand their taste, style, and expectations for their special day. Her focus is to design an event that will reflect the couple's unique personality and create everlasting memories.
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Will McQueen

Marketwatch PM
Acorn Internet Services
Will was in printing as a Digital Manager for 30 years then one day decided to purchase a Bed and Breakfast in Hershey PA. He had never stayed in one and knew nothing about the business but thought he could do this. Will started 1825 Inn with no bookings on the books and turned it into a very viable business with 8 rooms. After 13 years of owning 1825 Inn Bed and Breakfast, Will decided to sell it and purchase an old farm house in Milton DE and created a 4 room Bed and Breakfast with Wedding Venue (Mansion Farm Inn). Owning the bed and breakfast has allowed him to travel to many spots in Europe and all over the USA, which he loves to do. Will says, “Thanks to Acorn U and all that I have learned over the years made me very successful and now I want to help other innkeepers fulfill their dreams.”

06 January

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Richard K. Newman

Founder
Commercial Capital Network, LLC
Mr. Newman began his career in 1976 with Chicago Title Insurance Company in Cherry Hill, New Jersey. He co-founded Guardian Title Agency in Princeton, NJ in 1985 and also Weichert Title Agency in 1990. Following the sale of his title insurance interests and a brief two-year retirement, Rick formed Commercial Capital Network in 2004 to accommodate the unique financial needs of inns, bed and breakfast and boutique hotel properties. Through his website www.InnFinancing.com, Rick offers consulting services to Aspiring Innkeepers who wish to purchase “The Inn of their dreams” and innkeepers who seek to re-finance or re-structure debt obligations.
Commercial Capital Network exclusively serves this niche market, consulting with owners of inns, bed & breakfasts, and hotels throughout the US. In 2007 he introduced an innovative program to the hospitality industry, which liberates the use of retirement assets for the purchase of an inn, without incurring penalties or tax liabilities. This program has helped many clients over the years fund a more significant down payment and ultimately has increased the purchasing power of his clients. His testimonials pay tribute to his client-centric approach to lending and the lasting relationships he has developed with his valued clients.
Rick’s connection to the hospitality industry has its roots in his family’s 30-year ownership of a twenty-eight-room property in New Hope, Pennsylvania. Rick has authored numerous articles on subjects of particular interest to aspiring innkeepers. He is a member of the Professional Association of Innkeepers International (PAII) and other hospitality associations.

06 January

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Fred Pierce

President
BnBwebsites & Texting Reviews
Fred has been in the computer industry since 1997 working for big corporations like Microsoft and Novell. 10 years ago Fred started BnBwebsites focusing on building websites at an affordable price for the lodging industry. A few years ago Fred started Texting Reviews to help his customer base boost their SEO and conversions by helping the customer get more reviews. Fred has been married for 25 years with three kids aged from 14 up to 23.

07 January

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Tim Piper

Partner
The Hearthside Group
With over 45 years of hospitality experience, Tim has worked as an Inn Consultant with Innkeepers and Buyers in over 40 States. Tim was also a founding member of three associations in the State of Vermont… Vermont Chapter of HSMA (Hospitality Sales & Marketing Assoc), VAWP (Vermont Association of Wedding Professionals) and VIBBA (Vermont Inn & Bed & Breakfast Association) where he is the current Association President.

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Pam Prentice

Professional Client Services Manager
Acorn Internet Services
Pam joined the Acorn staff in August of 2006 and currently serves as our Professional Client Services Manager, overseeing Acorn’s ongoing marketing and monitoring services. During her time with Acorn, she has served as a Project Manager for New Development and Marketing, provided support to our Web site Development and Marketing departments including technical editing and content writing, as well as working with Acorn clients in reviewing, setting up, and maintaining their Pay Per Click campaigns in Google and MS adCenter. She graduated from Toccoa Falls College in Toccoa, GA in 2003 with a BS in Psychology and currently lives in Pennsylvania where she enjoys spending time with her family and exploring the area.

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Wynn Salisch

Principal
Casablanca Ventures
Wynn J. Salisch, of Casablanca Ventures LLC, has 50 years of experience in hospitality, payments and cybersecurity; is a graduate of the School of Hotel Administration at Cornell University; has been awarded the Electronic Transactions Association’s Certified Payments Professional designation for knowledge, professionalism, ethics, and excellence in payments (earned by less than 1% of the entire payments industry); and is a Partner on the Electronic Crimes Task Force of the U.S. Secret Service.

08 January

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Peter Scherman

Founder
The B&B Team
Peter Scherman, founding member of The B&B Team ® , has been an inn consultant and broker since 1993. Serving clients across the country, Peter has helped countless current and aspiring innkeepers realize their dreams, maximize their potential, and avoid expensive pitfalls. He has spoken at countless state, regional, and national Innkeeping conferences on issues which are of importance to everyone in the Innkeeping community. His experience and common sense are essential tools in helping people reach their personal and financial goals in the Innkeeping industry.

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Sara Shusta

Head of Strategic Initiatives
bnbfinder
Sara has been in the specialty lodging segment of the travel industry for more than 25 years having worked with BedandBreakfast.com, Expedia, RCI Travel and the Walt Disney Travel Company. She has focused on helping non-traditional lodging properties maximize their occupancy and revenues in the online travel world. She also knows first hand the challenges of operating a small property as she also owns a 10-room motel in Northern Michigan. As our Head of Strategic Initiatives, she will be involved in ensuring that we deliver the best experience and resources for our customers.

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Twyla Sickmiller

Corporate Representative
The Turkish Towel Company
Coming from a retail management background in not only box stores, Twyla has managed hotels and also owned three restaurants. She was an active B&B Owner for 10+ years in North Carolina where she was also the President of that state association helping to grow it’s membership in those years. She now is the B&B, Dude Ranch and Boutique Hotel Sales rep for the Turkish Towel Company, working with them for almost 8 years. She has a passion for helping others.

08 January

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Linda Smith

Owner/Innkeeper
Rachael’s Dowry Bed and Breakfast
After 30 years in senior marketing roles for high tech companies, Linda Smith returned to the United States in 2015 to be closer to family, and with a determination to leave the stresses of the corporate world behind.

Nearly a year of searching for the next chapter led Linda to a fabulous 1798 manor home in downtown Baltimore, Maryland called Rachael’s Dowry Bed and Breakfast. Already a successful inn at the time, Rachael’s Dowry is situated within walking distance of the business, sports and theater districts of the city. The B&B offered the perfect excuse for Linda to pursue her love of cooking, baking and socializing, all while earning a bit of a living.

Linda learned she had a gluten intolerance back in 2004, which was later confirmed to be Celiac Disease. While a gluten free diet made life immensely better, quality gluten free baked goods just didn’t exist back then. Everything was gritty, tasteless and resembled crumbly cardboard.  Never one to settle for bad food, Linda decided to create her own gluten free recipes. Through trial and error, and stealing lots of ideas from chefs and websites, she came up with a flour formula that works for cookies, muffins, cakes and scones. With a bit of tweaking, even old family recipes are gluten free now, and her guests are none the wiser. Her gluten free scone mix is available through Victorian House Scones.

Linda bought her inn late 2016, joined the Maryland B&B Association (marylandbb.org), and took the role of president in 2019. Her goal is to see the organization grow and become a key resource for all of Maryland’s 225+ inns. She’s been active on a state and local level as an advocate for short term rental legislation and fair taxation laws. Baltimore recently passed some of the strictest laws in the country for short term rental owners and platforms. In 2019 AIHP recognized Linda for this work, honoring her with their Founder’s Award. She was also featured with several other inn owners from the corporate world in a 2018 Wall Street Journal article.

Linda is grateful to PAII and the innkeeper community for all of the support they’ve given to her over the past few years, and looks forward to many more years as the proud owner of Rachael’s Dowry Bed and Breakfast.

09 January

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Amanda Stultz

Owner/Founder
Sítrónu
Amanda Stultz started Sítrónu at her farm in Huntly, Virginia after a trip to Iceland where she was impressed with the eco-friendly approach the people strive for in everything from packaging to decor to advertising. She has incorporated this influence into her company by offering sustainable ingredients, eco-friendly packaging that is recyclable or reusable, and refillable dispensers that are easily paired with gallons for refill. Amanda lives with her family and two English Springers in Va.

09 January

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Heather Turner

Marketing Director
PAII
Heather Turner a.k.a. Forfeng is a graduate of the Culinary Institute of America and has spent more than 20 years in the restaurant business. She trained under one of the PBS Series “Great Chefs of America,” Chef Yves Labbe at 4-Star acclaimed restaurant, Le Cheval D’or, and has been the Executive Chef at Bellini’s Restaurant, The Cliff House at Stowe Mt. Resort and Harvest Market in Northern Vermont and at The Olde Inn on Cape Cod. She has worked in marketing for the last 14 years working primarily with the innkeeping industry. She writes a hospitality blog at http://forfengdesigns.com/chef-forfengs-blog/ and is a member of Toastmasters International, as well as being a keynote and educational speaker at associations and conferences around the United States.

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Kris Ullmer

President and CEO
PAII
Kris began her work as the PAII Executive Director in March 2015. In her 20 years of experience as the Administrator of the Wisconsin Bed & Breakfast Association (WBBA), Kris developed skills and attributes to manage an association during both lean and robust economic times, and periods of growth and maturity. Just as innkeepers strive to exceed guest expectations, it’s been her priority to deliver outstanding service to the association and personal attention to the members.
PAII, with a membership of innkeepers, aspiring innkeepers, interim innkeepers, industry consultants and vendor partners, presents an annual conference and trade show. Members look to PAII as the indispensable source of information year 'round on innkeeping trends, products, and services, which are conveniently delivered by e-publications and webinars.
Working independently or with members, volunteers, committees, and a Board of Directors are association management essentials that Kris brings to PAII. Her membership in ASAE (American Society of Association Executives) and the Wisconsin affiliate provided education on association management best practices. Kris’ record of developing and delivering opportunities and programs of value to innkeepers, vendors, and aspiring innkeepers is balanced with fiscal responsibility.

In 1987, Kris and Randy (spouse) opened the first B&B in Merrill (located in central Wisconsin) and they enjoyed innkeeping for 10 years. Upon immediately joining the new state B&B association, Kris volunteered to serve on the newly formed Standards Committee, charged with developing the inspection program. A few years later she became the Membership Coordinator and with the rapid growth of the membership, the association leaders identified the need for a director to manage the association; Kris was hired in 1995. Within 2 years she encountered a WI law that prohibited any additions to an historic B&B – her home - which required her to surrender her B&B license in order to construct an addition to house an office. And, eventually, that law was eliminated by her and the association’s legislative efforts.

When out of the office, Kris is an avid X-C skier, and is of the opinion that Wisconsin winters are not long enough. Other seasons find her on Craftsman/Frank Lloyd Wright architectural & design excursions, biking, shooting pistol and shotgun sports, and teaching / coaching Women & Youth shooting programs and most recently a beginner shooting class for the University of Wisconsin.

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Dave Westfall

Founder, President and CEO
Where to Elope LLC
Dave Westfall is an internationally recognized Wedding Elopement Expert, Speaker, Coach and Author of BIG Weddings SUCK! He has helped over 1.1 million couples elope saving $25 billion on their weddings. Dave also has experience as an Internet Marketing  Consultant and Website Developer. He is a former Innkeeper, CEO, COO, CFO, CAO, CIO, and CBDO with Fortune 50 and Inc. 100 experience. Dave holds an MBA-Management and a BS in Economics.

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Rebecca Whisnant

Interim Innkeeper
Hospitality and Tea
Rebecca Ruth Whisnant of Hospitality and Tea began Interim Innkeeping as an Independent Contractor in August 2007. She credits Bed and Breakfast Alabama with her formal training and “being a Southern Girl” as her informal. Traveling to a variety of Bed and Breakfasts gives her a unique perspective on this industry. Rebecca is an Interim Innkeeper member of PAII and of Interim Innkeepers Network.

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James Whittle

Founder
Kingdom House Media
James’ professional career journey has allowed him the fortunate opportunity to work with and learn from some of the best storytellers of our day and age. Working as a Technical Director for 15 years in the live production and entertainment industry for companies such as Walt Disney World and Universal Studios, James fell in love with the creative richness of narration and storytelling. James’ passion is to create visually appealing media content that enriches the user experience of each vacation searching consumer. Every Inn has a story, a history, and a service that is unique to the customized needs and desires of the guest. James engages their attention and draws them into this idea.

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